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1. Introduction: These rules apply to all Postive Action Challenges (“Challenges”) as posted on the Positive Action Challenges website (the “PAC Website”). Additional Challenge rules or criteria may also be posted on the PAC Website. All Challenges are sponsored, promoted and run by ViiV Healthcare Ltd (“ViiV Healthcare”).

2. Challenge Phases: There are three phases to all Challenges: Concept, Development and Judging.

a. Concept Phase: Applicants will submit a concept note, providing a summary of their innovation, addressing the specific criteria described in the individual Challenge. Applicants may submit their concept directly or request input from the PAC Community to refine the concept prior to submission. All Challenge concepts submitted by the Challenge deadline will first be assessed by the Positive Action Challenges (PAC) team. The PAC team consists of three to five employees of ViiV Healthcare. Challenge concepts that, in the PAC team’s sole discretion, best meet the applicable Challenge criteria will be chosen to progress to the “Development Phase”.

b. Development Phase: Those concepts that have been chosen to progress to the “Development” phase, will be invited to submit a Full Application, providing more detail about the proposed innovation. The Full Application will seek more specific details about how the proposed innovation meets the criteria of the applicable Challenge. All applicants must meet the Eligibilty requirements set forth in Section 3 below. Full Applications will be assessed for eligibility by the PAC team before being progressed to the “Judging Phase”. Applicants that do not meet the eligibility requirements in Section 3 below will not be progressed to the Judging Phase.

c. Judging Phase: Eligible Full Applications will be reviewed and judged by an independent panel of judges, listed on the applicable Challenge section of the PAC Website. Judges have final discretion on the allocation of funding for prize awards. The PAC team reserves the right to withhold or withdraw prize funding in the event that winners do not meet the below eligibility criteria.

3. Eligibility and Restrictions: Positive Action Challenges are open to any applicant(individuals under 18 are eligible to participate in any Challenge unless prohibited by applicable law) ; or (b) a group of individuals  ; or (c) one or more public or private entities, including, without limitation, universities, academic institutions, not-for-profit entities and private sector organisations. Unless otherwise restricted by the Challenge, the Applicant may be from any geographic area. The Applicant must comply with these Challenge Rules and all funding rules associated with any Challenge prizes. The Applicant may not be a healthcare provider who is qualified to prescribe medicinal products or directly or indirectly influence the use of such products. In the event the Applicant is a governmental entity or a governmental employee, ViiV Healthcare reserves the right to conduct an evaluation to ensure Applicant’s eligibility with these Challenge Rules and any applicable Challenge criteria. In addition, ViiV Healthcare reserves the right to evaluate the eligibility of any government official or the eligibility of Applicants that reside in a jurisdiction that restricts or prohibits contests. The Applicant, including each individual member of an Applicant group, may not be an employee of ViiV Healthcare or any of its affiliates, a judge of the Challenge in question, or any other party involved with the design, production, execution or distribution of the Challenge or a member of the household of such an individual. The Applicant must not be or have a member who is currently on the Excluded Parties List maintained by the United States government. There is no maximum team size. Each Applicant must assign at least one named team leader. If Applicant teams include members under 18 years of age, those members are required to submit a Parent Consent Form signed by a parent or legal guardian.

4. How to Enter: All Challenge Entries must be submitted through the link on the PAC Website For purposes of these Challenge Rules, an “Entry / ies” includes the application form (Concept Note and/or Full Application where applicable) and all materials submitted in connection with the applicable Challenge. All Entries must be submitted in the manner and format specified on the Challenge application form. All Entries must be received by the stated deadline listed on the PAC Website and community portal for each applicable Challenge. No entry fee, purchase or payment of any kind is required to enter. Challenge Entries will not be returned to Applicants.

5. Entry Requirements: Entries must not infringe any copyright or other intellectual property rights of any third party or misappropriate any trade secrets of any third party. Entries may be new ideas or existing early stage prototypes that are ready for further development. Each Entry will include the title of the Entry project; the name of the Applicant; the names, field of expertise; information about how the Applicant found out about the Challenge; an Executive Summary of the proposal for solving the specific Challenge described, suitable for an informed lay audience; a complete online application form and any supporting information that would be helpful in understanding Applicant’s Entry. All Entries must be written in English. Application and supporting documents should:

a. Describe the proposed tool, technology or service (the ”Innovation”);

b. Highlight how the proposed Entry would utilise existing open content and data for further collaboration / advancement / enhancement, if applicable;

c. Provide web links to any existing prototype or other online presence of the Innovation;

d. Briefly describe the targets for developing the Innovation if the Applicant is successful in the Concept phase; and provide further detail on Challenge criteria for the Development phase.

e. If Challenge allows, submit updates of Phase concepts with data / evidence.

f. Outline if, how and under what license/arrangement the outputs (including any computer code) would be made available to the wider public.

6. Judging Criteria: In evaluating Entries and determining winners of the challenge prizes, the Judges will apply the following core criteria. Additional criteria may be applied on a Challenge-by-Challenge basis and will be defined as such in the ‘Challenge Details’ section of the website. Winners will be determined by the date indicated in the applicable Challenge, or if not indicated, no more than six months from the Development Phase deadline.

People Centred – Winning Entries may focus on a process, technology or other system, but the ultimate benefit must be measurable in terms of impact on people’s lives. Must ensure privacy, demonstrate an ability to not perpetuate stigma associated with HIV and enhance active community participation in solution development, where possible.

Replicable – Entries can be replicated and adapted by others at low cost to ensure broader implementation and uptake as quickly as possible in similar settings.

Scalable – Entries must demonstrate how they can be scaled beyond pilot programmes to large-scale responses that can be implemented at greater/national scale.

Sustainable – Entries must demonstrate how they are implementable in the longer term (beyond the lifecycle of any prize funding awarded) using the resources that already exist or which can be incremental to existing service delivery at low cost.

Affordable – Entries must demonstrate affordability (low-cost or no-cost to the end users) within resource limited settings or other similar settings as detailed in the individual Challenges.

Achieving substantive change – Successful Entries are expected to change the thoughts, processes and other barriers that prevent people living in resource limited settings from receiving the best care possible within the resources (financial and other) available, demonstrating a clear benefit to the people and systems targeted.

Judges will rate how well each Entry meets each of the criteria above, plus any specific criteria related to each Challenge posted on the PAC Website, on a 5 point scale, with 5 being the highest. The Entries with the highest total scores may be eligible for prizes. The number of potential prizes available for each Challenge will be posted on the PAC Website. Judges may decide, at their sole discretion, not to award any prizes if no Entries are deemed worthy when applying the Judging Criteria described above. All decisions of the Judges are final and binding. Winners will be notified by email.

7. Judges: The Judges for each Challenge are listed on the PAC Website ( in the description of the Challenge in question.

8. Prizes: Prize award amounts will vary on a Challenge-by-Challenge basis. A ‘Grand Prize’ may be awarded to any Applicant(s) that successfully meets all of the stated Challenge criteria and objectives. The Grand Prize amount will be stated within the individual Challenge prize pages listed on the PAC Website ( along with any other prize awards that may be offered in association with a Challenge.

All Challenge prizes are not required to be awarded. The Judges shall have the right to determine, at their sole discretion, how many prizes to award, based on the Judging Criteria and any additional applicable Challenge criteria. All prize award amounts must be used for further development of the winning Entry. Applicants chosen by the Judges for prize awards are required to sign a Prize Award Agreement in order to receive prizes. If the Prize Award Agreement is not signed and returned within 30 days the winner may be disqualified and an alternate winner may be chosen based on the Judging Criteria above. The Prize Award Agreement will require the winner to use the Prize award to further develop the winning Entry and the prize Award Agreement will allow ViiV Healthcare Ltd to audit the winner’s use of the Prize award to verify compliance with the Prize Award Agreement. Any and all taxes on prize awards are the winners’ responsibility. Prizes are non-transferable. Winners of challenge prizes will be announced on the PAC website ( 3 – 12 months from Development deadline date for the applicable Challenge.

9. Other Requirements: Each Applicant shall follow applicable local, state and federal laws, regulations and policies in connection with participating in applicable Challenges. Participation in Challenges constitutes each Applicant’s full and unconditional agreement to abide by these Challenge Rules. Any Applicant that does not comply with these Challenge Rules or applicable law may be disqualified. ViiV Healthcare reserves the right in its sole discretion to cancel, suspend or modify all Challenges. ViiV Healthcare is not responsible for lost, late, misdirected, incomplete, illegible or damaged Entries. By participating, each Applicant and each individual member of an Applicant team agrees that ViiV Healthcare and its agencies may use Applicants’ names, addresses (city and state only), and biographical information for advertising and promotional purposes in any media now existing or hereinafter devised, without additional compensation, notice, review, or approval, unless prohibited by law.

10. Warranties: By submitting an Entry, each Applicant represents and warrants that all information provided in the Entry and as a result of the Challenge application process is true and complete, that the Applicant has the right and authority to submit such Entry on the Applicant’s own behalf, and that the Entry:

a. Is the Applicant’s own original work, or is used with permission with full and proper credit given within the Entry;

b. Does not contain confidential information or trade secrets (of the Applicant or any third party);

c. Does not violate or infringe upon the patent rights, industrial design rights, copyrights, trademarks, rights of privacy, publicity, other intellectual property or other rights of any person or entity;

d. In the case of software code or electronic Entries, does not contain malicious code, such as viruses, timebombs, cancelbots, worms, Trojan horses or other potentially harmful programmes, malware or other harmful material or information;

e. Does not and will not violate any applicable law, statute or regulation; and

f. Does not trigger any reporting or royalty obligation to any third party.

11. Intellectual Property:

a. Each Applicant retains the title to and ownership of their Entry, including object and source code for software, and expressly reserves all intellectual property rights (e.g. copyrights and rights to inventions and patents that cover them) in its Entry, unless the Applicant chooses an open license for the Entry.

b. By participating in any Challenge, each Applicant grants to ViiV Healthcare a royalty-free, irrevocable, non-exclusive worldwide license to practice all intellectual property rights in the entry and to use, reproduce, distribute, modify, make derivative works of, publicly perform and display publicly all parts of all the materials and documents related to the Entry. This license includes, without limitation, the right to post or link to the Entry on the Challenge website and, except for software source code, making the Entry available for use by the public.

c. Applicants should consider from the outset how the tool or service proposed will be made available to the public. The use of open licenses for outputs is strongly encouraged, and Applicants are also encouraged to distribute any computer code (object code and preferably also source code) that is part of the Entry to the public under a liberal open source license that permits the public to benefit from and improve upon this (see the licenses available at

12. Release: By participating in any Challenge, each Applicant agrees to defend, indemnify and hold harmless ViiV Healthcare and its respective affiliates and vendors, and the directors, officers, members, employees, attorneys and affiliated organisations and agents of each of the foregoing, from and against any damage, injury, death, loss or other liability that may result or be incurred by Applicants or any other person from (i) Applicant’s participation in the Challenge, or the receipt or use of any prize won in the Challenge; (ii) any unauthorized human intervention in the Challenge; (iii) any technical errors related to computers, printers, servers, providers, telephone or network lines; (iv) any errors in the administration of the Challenge; or (v) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, by Applicants' participation in the Challenge.

13. Disqualification: Failure to comply with these Challenge Rules may result in disqualification. ViiV Healthcare reserves the right, in its sole discretion, to: (i) disqualify from any Challenge it sponsors, now or in the future, any person it finds violated these Challenge Rules, or tampered with the operation of any aspect of the Challenge; and (ii) cancel or suspend part or all of the Challenge in the event that printing errors, viruses, tampering, fraud, unauthorised intervention or other causes beyond ViiV Healthcare’s control, corrupt or impair the administration, security, fairness or proper play of the Challenge.

14. Sponsor: ViiV Healthcare Ltd, 980 Great West Road, Brentford, Middx TW8 9GS

15. Winner’s Lists: Winner’s Lists will be made available on the PAC Website.